Awesome is Better than Good
I am currently reading Edward De Bono's Thinking Course (Author of Six Thinking Hats), which has an anecdote from one of his seminars; he describes a problem involving two pieces of wood, and the task of crossing a room without touching the ground. He accompanies this with a discussion of three approaches, one very inefficient, and one seemingly good. The third approach is much faster, but everyone settles on the second solution, because it seems good enough...
The 'shuffle' solution seems so obvious and so adequate that there never seems any need to set out to look for an alternative. Contentment with an 'adequate' solution or approach is the biggest block there is to any search for a better alternative... It is only through realisation of this and an act of will that we can set out to look for alternatives - knowing that in most cases we shall not find anything better, but still being willing to invest that thinking time.
I feel that this advice should be taken in reverse too. If you have a new idea for how to do something, don't dismiss it because people are already happy with the current methodology; they could be ecstatic with yours. Maybe a solution you think is too obvious isn't so clear to them.
I think many people sell their good ideas short, and become too attached to ideas that maybe aren't all that great. Regardless of the perceived value of your idea (within reason), you should test the waters. Run it by some non-friends (they don't mind hurting your feelings). It may be better, or worse, than you think.
